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Visionary Leadership in Dementia Care

Guiding Systems Reform With Clarity

Dr. Lauren Brown

Founder and CEO

Dr. Lauren P. Brown stands at the leading edge of dementia care innovation, known internationally for transforming how Alzheimer's is understood and supported. As Founder and CEO of The Alzheimer's Experience, Dr. Brown has dedicated her career to advancing clinical precision and championing language reform across diverse care settings. With a background that includes doctoral work in Human Behavior, the Illinois Professional Educator License, and certifications in dementia care and clinical training, she brings a rare blend of expertise and approachability.

Through the creation of pioneering frameworks such as Alzheimer's Rewritten™, ProMa™, and TierTrack™, Dr. Brown has empowered healthcare professionals, care organizations, and families to break away from outdated models and embrace a dignified, systems-driven approach. Her leadership combines research, lived experience, and a vision for operational transformation - producing actionable results that increase staff confidence, foster meaningful collaboration, and restore dignity to every stage of the dementia journey.

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Clinical Educator | Researcher | Pro-Ma™ Developer

Care Systems Training

  • Healthcare & Senior Living

  • First Responders

  • Organizations & Community Settings

Clinical Educator & Alzheimer's Specialist

  • Experiential Training

  • Interdisciplinary Education

  • Real-World Care Application

Clinical Credentials

  • Certified Dementia Practitioner (NCCDP)

  • ICCA Board Certified Mental Health Coach

Framework Developer & Researcher

  • Pro-Ma™ Functional Staging System

  • TierTrack™ Documentation

Founder & CEO The Alzheimer's Experience

  • Training

  • Consulting

  • System Implementation

PhD Human Behavior

  • Caregiver Experience Research

  • Behavioral & Emotional Dynamics

  • Facility-Based Insights

Author Alzheimer's Series

  • Who Was I? The Gut-Wrenching Truth About Alzheimer's

  • Step Into Their World: Making Sense of Alzheimer's

  • Alzheimer's Rewritten

  • Caregiver Chronicle

  • The Wind Still Whispers (Grandma / Grandpa's stories)

Speaker Podcast Guest Thought Leader

  • International Presentations

  • Invited Podcast Guest

  • Clinical Language Reform

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